New products and website launch captured
To launch our new swimwear and accessories range for sale on our new Prescription Swimming Goggles website, our optician James and the team decided to create some professional product images and videos.
At the shoot
We recently arranged a photoshoot at the Olympic Park in London. This amazing pool complex was home to the 2012 Olympics and we really wish it was our local pool.
As we are not experts in camera angles, lighting and how these may be affected in a damp environment, we relied on our photoshoot team and models to guide us.
After our last photoshoot for goggles, we knew that certain shots worked better than others. Armed with a shopping list of ideas, for example, matching the swimwear colour to the goggles, taking both dry and underwater images and including long shots of the background for impact.
The day ran smoothly, the models were very professional and accommodating with our requests. The results are a large batch of incredible images and videos, some are already on our website and others will be used for customer emails and social media posts.
Introducing Sutton Swimwear
The swimwear photographed included the men’s swim shorts, ladies Sleek legsuit, ruched style Forest swimsuit and swirl design Performance swimsuit. These were selected for their style attributes and samples were obtained and tested for sizing, quality, performance and durability over use. There is a choice of eye-catching designs and flattering features such as bust support, thigh coverage and ruching.
New accessories
Cases
In addition, images were taken of a few new additions to our accessories range. We now stock both slip-in and premium hard goggle cases to protect delicate goggle lenses. We know that often cases need replacing as they are made from hard plastic that cracks or they have soft plastic seals that break.
Bags
Swim bags need to be tough and well-designed so we have a new rucksack with wet and dry sections, zip compartment and mesh side pockets.
Trax resistance paddles
To improve your swim performance and comfort, we also have two sizes of Trax hand paddles, swimcaps in 3 colours, ear plugs and nose clips.
Become a stockist
If you are an optician or retailer looking to recommend or stock our prescription goggles or accessory products, feel free to get in touch on 0345 838 6704 or email our friendly team on info@butterflies-healthcare.co.uk